- What is it?
- Most of the really neat gadgets that
are around; all rolled into one small, portable, dockable tablet.
How does it work?
- Serves as a wireless, networked tablet
that has GPS, Phone, eBook, served applications, (etc) in a Palm
like interface. Touch tablet with handwriting sensitivity and
voice recognition for a large portion of the current uses of
a PC and other eGadgets.
What technology underlies it or enables it?
- Broadband, legacy free hardware, open architecture OS, wireless/mobile
networking, "palm" type touch tablet, GPS, Application
Is any of that technology at risk of becoming
- Most of the technology is so new that
this is the introduction phase of the technology and appears
to be a long way from obsolescence.
Who owns that technology?
- Currently, the only technology that
shows definite ownership is the Palm OS which will be replaced
by an open architecture OS.
Who is researching this technology and IA?
- MANY companies are working on the several
different variations of each technology.
Who is or could be prototyping or marketing it? (potential competitors)
What will the IA be used for?
- Everything! Replaces: GPS, Palm, WebPhone,
WebPad, iOpener, Cell Phones, Desktop PCs, eBooks, and others.
What, especially other IAs, will it be used with?
- Most IAs will be incorporated into
the PIA but it will interface with your car, home, and office
How was the information made and communicated before? Will those
- Dead-tree books and individual IA products
and gadgets. A whole closet full of equipment. Market penetration
for the current gadgets and PC is strong enough that some of
the current technology will exist for a long time to come (UNIX
is still around today - so are typewriters and calculators) but
for the consumer market, this product will cost less than the
average desktop with many more features. Consumers will rent
the programs they need and keep the add-on cost of PIA at a level
that is commeasurate with their user level.
Is this IA a transitional product (to what?) or a final product?
- Final Product
- What didn't you find?
- An OEM that had really pulled all the
different technologies into one usable format.
- Where did you find it?
- Everywhere! eZines and news services,
company websites, Universities (limited)
How valid, reliable, and credible is it?
- By staying with company sites and some
news sources, I was able to limit my research to credible sources.
Many pages were not valid but allowed expansion of my proposed
Describe and characterize your research process.
- Search in Sherlock or different portals,
then follow the yellow brick road. If the wicked witch shows
up, go back to my research log and start again.
- Who will use / buy the IA?
- Anyone without a severe fear of technology.
- Price point is reasonable for a broad
range of incomes and provider service can be adjusted according
to the users needs and bank account.
Where is this market?
- All developed countries.
What else do you know about this market? (demographics)
- Target market would be 14-55 educated
or professional men and women, 56-65 active and innovators.
What drives this market?
- A fast paced life-style leads to a
need for speed in managing and receiving a multitude of information
and the ability to process it efficiently and effectively.
What restrains this market?
- Currently, wireless networking is not
as reliable as wired technology. Current market penetration of
desktops and wireless will slow the acceptance of a new product
that replaces the large investments that consumers have already
made to technology.
What is the future of this market?
- The future is so bright it needs a
dimmer switch! With the growth of other developed and developing
countries, the international market will be well served by this
technology and may even adapt more quickly because of the lack
of market penetration in the current or older technology. Instead
of the consumer/business researching the cost considerations
of switching to a new technology, they will be researching moving
from very little technology to a significant jump in productivity.